🏠

Meta Ads Calculator

Solar Installation · Lead Generation Forecast

Meta Ads
Select Service Vertical
Ad Spend
Daily BudgetType any amount
$
/day
Monthly BudgetAuto-calc (×30.4)
$
/mo
$1$5,000/day
Performance Scenario
CPM
$38.00
CTR (All)
1.94%
Lead CVR
5.22%
Avg CPL
$37.52

High-consideration, high-ticket purchase. CPM is elevated due to competitive solar market. Federal tax credit messaging improves CTR. Longer sales cycle means lead quality matters more than volume.

Override Metrics— enter your actual numbers
CPM
$
CTR
%
Lead CVR
%
Using benchmark defaults
2.7

Estimated Daily Leads

Solar Installation · $100/day · $3,044/month · Average scenario

$37.52
Cost / Lead
👁️
Daily Impressions
2,632
CPM: $38.00
📊
CTR (All)
1.94%
Click-through rate
🖱️
Daily Clicks
51
CPC: $1.96
🔄
Lead Conv. Rate
5.22%
Clicks → Leads
⚡
Daily Leads
2.7
81 /month
💰
Cost Per Lead
$37.52
Avg. CPL
Ad Funnel
👁️
Impressions · Budget ÷ CPM × 1,000
2,632
100%
🖱️
Clicks · Impressions × CTR
51
1.94% of impr.
⚡
Leads · Clicks × CVR
2.7
5.22% of clicks
Spend & Lead Projections
PeriodAd SpendImpressionsClicksLeadsCPL
Daily$1002,632512.7$37.52
Weekly$70018,42135719$37.52
Monthly$3,04480,1051,55481$37.52
90-Day$9,000236,8424,595240$37.52
Annual$36,500960,52618,634973$37.52
Scenario Comparison
Conservative
1.0
leads / day
31 leads/mo
CPM:$48
CTR:1.4%
CVR:3.5%
CPL:$97.96
Average
2.7
leads / day
81 leads/mo
CPM:$38
CTR:1.94%
CVR:5.22%
CPL:$37.52
Optimistic
7.0
leads / day
212 leads/mo
CPM:$28
CTR:2.6%
CVR:7.5%
CPL:$14.36